Kun Song, Ph.D.
Affiliations: | 2008 | Textiles and Clothing | Iowa State University, Ames, IA, United States |
Area:
Textile Technology, Marketing Business AdministrationGoogle:
"Kun Song"Parents
Sign in to add mentor| Ann M. Fiore | grad student | 2008 | Iowa State | |
| (The influence of Chinese cultural values on consumer perceptions and behavioral intention towards an apparel mass customization website.) | ||||
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Publications
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| Song K, Fiore AM. (2008) Tradition meets technology: Can mass customization succeed in China? Journal of Advertising Research. 48: 506-522 |
| Song KS, Fiore AM, Park J. (2007) Telepresence and fantasy in online apparel shopping experience Journal of Fashion Marketing and Management. 11: 553-570 |