Juhee Kang, Ph.D.
Affiliations: | 2011 | Apparel, Educational Studies and Hospitality Management | Iowa State University, Ames, IA, United States |
Area:
Marketing Business Administration, Web StudiesGoogle:
"Juhee Kang"Parents
Sign in to add mentorAnn M. Fiore | grad student | 2011 | Iowa State | |
(Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands.) |
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Publications
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Kang J. (2018) Finding desirable post-consumption behaviors: An investigation of luxury value and romantic brand love relationships International Journal of Contemporary Hospitality Management. 30: 2984-3003 |
Jun J, Kang J, Hyun SS. (2017) Effects of third-party certification on patrons’ service quality evaluation in the luxury-restaurant industry British Food Journal. 119: 771-789 |
Fu X, Kang J, Tasci A. (2017) Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand Journal of Travel & Tourism Marketing. 34: 1261-1273 |
Kang J, Manthiou A, Sumarjan N, et al. (2016) An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry Journal of Hospitality Marketing and Management. 1-22 |
Jun J, Arendt SW, Kang J. (2016) Understanding customers’ healthful food selection at restaurants: Roles of attitude, gender, and past experience Journal of Foodservice Business Research. 19: 197-212 |
Manthiou A, Kang J, Sumarjan N, et al. (2016) The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels International Journal of Tourism Research. 18: 105-115 |
Kang J, Tang L(, Fiore AM. (2015) Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? International Journal of Contemporary Hospitality Management. 27: 1662-1684 |
Manthiou A, Kang J, Chiang L, et al. (2015) Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory Journal of Travel and Tourism Marketing |
Kang J, Jun J, Arendt SW. (2015) Understanding customers' healthy food choices at casual dining restaurants: Using the Value-Attitude-Behavior model International Journal of Hospitality Management. 48: 12-21 |
Manthiou A, Kang J, Schrier T. (2014) A visitor-based brand equity perspective: The case of a public festival Tourism Review. 69: 264-283 |