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Lauri M. Baker, Ph.D.

Affiliations: 
2011 University of Florida, Gainesville, Gainesville, FL, United States 
Area:
Speech Communication, Mass Communications, General, Web Studies
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Tracy Irani grad student 2011 UF Gainesville
 (The agenda-setting effects of new media on the policy agenda: A quantitative content analysis of the blogosphere agenda, online elite media agenda, specialized public opinion agenda, interest group agenda, and the policy agenda.)

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Publications

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Yao B, Shanoyan A, Peterson HH, et al. (2019) The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales Agribusiness. 35: 281-297
Settle Q, Baker LM, Irani T. (2018) Employee Perceptions of Branding Materials and External Communications for a State Forestry Organization Journal of Agricultural Education. 59: 75-86
Peterson HH, Boyer CR, Baker LM, et al. (2018) Trends in the Use of New-Media Marketing in U.S. Ornamental Horticulture Industries Horticulturae. 4: 32
Stebner S, Boyer CR, Baker LM, et al. (2017) Relationship Marketing: A Qualitative Case Study of New-Media Marketing Use by Kansas Garden Centers Horticulturae. 3: 26
Topp J, Stebner S, Barkman LA, et al. (2014) Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations Journal of Applied Communications. 98: 2
Baker LM, Irani T. (2014) The Impact of New Media on Policy Affecting Agriculture Journal of Applied Communications. 98: 3
Settle Q, Baker LM, Irani T. (2014) Employee Perceptions of the Brand Salience and Differentiation for a State Forestry Organization Journal of Applied Communications. 98: 5
Baker LM, Settle Q, Chiarelli C, et al. (2013) Recruiting Strategically: Increasing Enrollment in Academic Programs of Agriculture. Journal of Agricultural Education. 54: 54-66
Settle Q, Telg R, Baker LM, et al. (2012) Social Media in Education: The Relationship between Past Use and Current Perceptions. Journal of Agricultural Education. 53: 137-153
Baker LM, Abrams K, Irani T, et al. (2011) Managing Media Relations: Determining the Reputation of Land Grant Institutions from the Perspective of Media Professionals Journal of Applied Communications. 95: 6
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