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Eva C. Buechel, Ph.D.

Affiliations: 
2014 Marketing University of Miami, Coral Gables, FL 
Area:
Marketing Business Administration, Behavioral Psychology
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"Eva Buechel"
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Parents

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Carey K. Morewedge grad student USC (Neurotree)
Jiao Zhang grad student 2014 University of Miami
 (More intense affective experiences, less intense affective forecasts: Affective forecasters overestimate the influence of outcome specifications.)

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Publications

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Morewedge CK, Zhu M, Buechel EC. (2018) Hedonic Contrast Effects Are Larger When Comparisons Are Social Journal of Consumer Research. 46: 286-306
Buechel EC, Zhang J, Morewedge CK. (2017) Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors. Journal of Experimental Psychology. General
Laran J, Buechel E. (2017) Mental Resources Increase Preference for Dissimilar Experiences Journal of the Association For Consumer Research. 2: 123-135
Buechel EC, Zhang J, Morewedge CK, et al. (2014) More intense experiences, less intense forecasts: why people overweight probability specifications in affective forecasts. Journal of Personality and Social Psychology. 106: 20-36
Buechel EC, Morewedge CK. (2014) The (relative and absolute) subjective value of money The Psychological Science of Money. 93-120
Morewedge CK, Buechel EC. (2013) Motivated underpinnings of the impact bias in affective forecasts. Emotion (Washington, D.C.). 13: 1023-9
Berger JA, Buechel E. (2012) Facebook Therapy? Why Do People Share Self-Relevant Content Online? Acr North American Advances
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