Yuwen Chen, Ph.D.
Affiliations: | 2008 | University of Florida, Gainesville, Gainesville, FL, United States |
Area:
Management Business Administration, Marketing Business AdministrationGoogle:
"Yuwen Chen"Parents
Sign in to add mentor| Janice E. Carrillo | grad student | 2008 | UF Gainesville | |
| (New product introduction strategy: The case of fusion and multi-function products.) | ||||
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Publications
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| Chen Y, Ni J, Yu D. (2019) Application developers’ product offering strategies in multi-platform markets European Journal of Operational Research. 273: 320-333 |
| Chen Y, Carrillo JE. (2011) Single firm product diffusion model for single-function and fusion products European Journal of Operational Research. 214: 232-245 |
| Qin Y, Wang R, Vakharia AJ, et al. (2011) The newsvendor problem: Review and directions for future research European Journal of Operational Research. 213: 361-374 |
| Chen Y, Carrillo JE, Vakharia AJ, et al. (2010) Fusion product planning: A market offering perspective Decision Sciences. 41: 325-353 |
| Chen Y, Vakharia AJ, Alptekinoǧlu A. (2008) Product Portfolio Strategies: The Case of Multifunction Products Production and Operations Management. 17: 587-598 |