Fred Beard
Affiliations: | Interdisciplinary Studies | University of Oklahoma, Norman, OK, United States |
Area:
Journalism, United States History, LawGoogle:
"Fred Beard"Children
Sign in to add trainee| Robert W. Gahagan | grad student | 2001 | University of Oklahoma |
| Chad F. Nye | grad student | 2011 | University of Oklahoma |
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Publications
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| Mortimer K, Laurie S, Beard F. (2019) Has Advertising Lost Its Meaning? Views of UK and US Millennials Journal of Promotion Management. 25: 765-782 |
| Beard F. (2018) Archiving the archives: The world’s collections of historical advertisements and marketing ephemera Journal of Historical Research in Marketing. 10: 86-106 |
| Beard F. (2016) Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957) Journal of Historical Research in Marketing. 8: 585-594 |
| Beard F. (2016) Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis Journal of Marketing Communications. 22: 271-283 |
| Beard F. (2015) The Effectiveness of Comparative Versus Non-Comparative Advertising: Do “Strictly” Comparative Ads Hurt Credibility of Non-Professional Service Brands? Journal of Advertising Research. 55: 296-306 |
| Beard F. (2015) Forgotten classics: The Business of Advertising, by Earnest Elmo Calkins (1915) Journal of Historical Research in Marketing. 7: 573-583 |
| Beard F. (2012) The US advertising industry's self‐regulation of comparative advertising Journal of Historical Research in Marketing. 4: 369-386 |
| Beard F, Klyueva A. (2010) George Washington Hill and the “Reach for a Lucky … ” campaign Journal of Historical Research in Marketing. 2: 148-165 |
| Beard F. (2007) Commentary 3: The Ethicality of In-text Advertising Journal of Mass Media Ethics. 22: 356-359 |
| Beard F, Olsen RL. (1999) Webmasters as mass media gatekeepers: A qualitative exploratory study Internet Research. 9: 200-211 |