Linyun W. Yang, Ph.D.
Affiliations: | 2010 | Business Administration | Duke University, Durham, NC |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Linyun Yang"Parents
Sign in to add mentor| Gavan J. Fitzsimons | grad student | 2010 | Duke | |
| (The role of stereotypes in consumer behavior.) | ||||
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Publications
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| Yang LW, Aggarwal P. (2019) No Small Matter: How Company Size Affects Consumer Expectations and Evaluations Journal of Consumer Research. 45: 1369-1384 |
| Samper A, Yang LW, Daniels ME. (2018) Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences Journal of Consumer Research. 45: 126-147 |
| Ruggs EN, Stuart JA, Yang LW. (2018) The effect of traditionally marginalized groups in advertising on consumer response Marketing Letters. 29: 319-335 |
| Yang LW, Chartrand TL, Fitzsimons GJ. (2015) The influence of gender and self-monitoring on the products consumers choose for joint consumption International Journal of Research in Marketing. 32: 398-407 |
| Yang LW, Cutright KM, Chartrand TL, et al. (2014) Distinctively different: Exposure to multiple brands in low-elaboration settings Journal of Consumer Research. 40: 973-992 |
| Yang LW, Hansen JM, Chartrand TL, et al. (2013) Stereotyping, Affiliation, and Self-Stereotyping of Underrepresented Groups in the Sales Force Journal of Personal Selling & Sales Management. 33: 105-116 |