Yeosun Yoon, Ph.D.
Affiliations: | 2003 | University of Michigan, Ann Arbor, Ann Arbor, MI |
Area:
Marketing Business AdministrationGoogle:
"Yeosun Yoon"Parents
Sign in to add mentorNorbert W. Schwarz | grad student | 2003 | University of Michigan | |
(Negative consequences of doing good: The effects of inferred motives underlying corporate social responsibility (CSR).) |
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Publications
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Yoon Y, Gürhan-Canli Z, Schwarz N. (2006) The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations Journal of Consumer Psychology. 16: 377-390 |