☰

Hyejeung Cho, Ph.D.

Affiliations: 
2006 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
Google:
"Hyejeung Cho"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor
Norbert W. Schwarz grad student 2006 University of Michigan
 (The malleability of consumer judgment and preference: Three essays.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Cho H, Schwarz N. (2012) I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors Journal of Interactive Marketing. 26: 235-243
Cho H, Schwarz N. (2010) I like those glasses on you, but not in the mirror: Fluency, preference, and virtual mirrors Journal of Consumer Psychology. 20: 471-475
Cho H, Schwarz N. (2008) Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics Journal of Consumer Psychology. 18: 205-211
See more...