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Eric T. Bradlow

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration, General Economics, Statistics
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"Eric Bradlow"
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Andres I. Musalem Said grad student 2006 Penn
Ka-Chuen Hui grad student 2008 Penn
Raja M. Raja Ahmad grad student 2014 Penn
Sangil Arthur Lee grad student 2014-2020 The Wharton School, University of Pennsylvania (Neurotree)

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Publications

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Lee S, Bradlow ET, Kable JW. (2022) Fast construction of interpretable whole-brain decoders. Cell Reports Methods. 2: 100227
Lee S, Glaze CM, Bradlow ET, et al. (2020) Flexible Utility Function Approximation via Cubic Bezier Splines. Psychometrika
Stourm L, Iyengar R, Bradlow ET. (2020) A Flexible Demand Model for Complements Using Household Production Theory Marketing Science. 39: 763-787
Bradlow ET, Gangwar M, Kopalle P, et al. (2017) The Role of Big Data and Predictive Analytics in Retailing Journal of Retailing. 93: 79-95
Kim HJ, Park YH, Bradlow ET, et al. (2014) PIE: A holistic preference concept and measurement model Journal of Marketing Research. 51: 335-351
Bertsimas D, Bradlow E, Gans N, et al. (2014) Introduction to the Special Issue on Business Analytics Management Science. 60: 1351-1351
Schwartz EM, Bradlow ET, Fader PS. (2014) Model selection using database characteristics: Developing a classification tree for longitudinal incidence data Marketing Science. 33: 188-205
Neslin SA, Jerath K, Bodapati A, et al. (2014) The interrelationships between brand and channel choice Marketing Letters. 25: 319-330
Feit EM, Wang P, Bradlow ET, et al. (2013) Fusing aggregate and disaggregate data with an application to multiplatform media consumption Journal of Marketing Research. 50: 348-364
Aral S, Bodapati A, Bradlow E, et al. (2013) Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science Marketing Science. 32: 678-678
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