Upender Subramanian, Ph.D.

Affiliations: 
2009 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration
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"Upender Subramanian"

Parents

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Jagmohan S. Raju grad student 2009 Penn
 (Essays on competitive strategies in wireless markets.)
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Publications

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Wang S, Gurnani H, Subramanian U. (2020) The Informational Role of Buyback Contracts Management Science
Guda H, Subramanian U. (2019) Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives Management Science. 65: 1995-2014
Özer Ö, Subramanian U, Wang Y. (2017) Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness? Management Science. 64: 474-493
Subramanian U, Rao RC. (2016) Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites Management Science. 62: 3555-3575
Subramanian U, Raju JS, Zhang ZJ. (2014) The strategic value of high-cost customers Management Science. 60: 494-507
Subramanian U, Raju JS, Zhang ZJ. (2013) Exclusive handset arrangements in the wireless industry: A competitive analysis Marketing Science. 32: 246-270
Subramanian U, Raju JS. (2011) Collaborating in an Imperfect World International Commerce Review. 10: 46-55
Subramanian U, Raju JS, Dhar SK, et al. (2010) Competitive consequences of using a category captain Management Science. 56: 1739-1765
Subramanian U. (2008) Cointegration of stock markets in East Asia European Journal of Economics, Finance and Administrative Sciences. 84-92
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