Michel Wedel
Affiliations: | Mathematical Statistics | University of Maryland, College Park, College Park, MD |
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"Michel Wedel"
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Publications
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| Orquin JL, Wedel M. (2020) Contributions to attention based marketing: Foundations, insights, and challenges Journal of Business Research. 111: 85-90 |
| Liu X, Shi SW, Teixeira TS, et al. (2018) Video Content Marketing: The Making of Clips Journal of Marketing. 82: 86-101 |
| Dong C, Wedel M. (2017) BANOVA: An R Package for Hierarchical Bayesian ANOVA Journal of Statistical Software. 81 |
| Hamilton RW, Rust RT, Wedel M, et al. (2017) Return on Service Amenities Journal of Marketing Research. 54: 96-110 |
| Bijmolt TH, DeSarbo WS, Wedel M. (2016) A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity. Multivariate Behavioral Research. 33: 41-63 |
| Wedel M, Kannan PK. (2016) Marketing Analytics for Data-Rich Environments Journal of Marketing. 80: 97-121 |
| Chung TS, Wedel M, Rust RT. (2015) Adaptive personalization using social networks Journal of the Academy of Marketing Science |
| Chung TS, Wedel M. (2014) Adaptive personalization of mobile information services Handbook of Service Marketing Research. 395-412 |
| Satomura T, Wedel M, Peters R. (2014) Copy alert: A method and metric to detect visual copycat brands Journal of Marketing Research. 51: 1-13 |
| Shi SW, Wedel M, Rik Pieters FGM. (2013) Information acquisition during online decision making: A model-based exploration using eye-tracking data Management Science. 59: 1009-1026 |