Simon Blanchard, Ph.D.
Affiliations: | 2011 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Simon Blanchard"Parents
Sign in to add mentorWayne S. DeSarbo | grad student | 2011 | Penn State | |
(A methodology for identifying unobserved categories when consumers assign brands to multiple categories.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Blanchard SJ, Aloise D, Desarbo WS. (2017) Extracting Summary Piles from Sorting Task Data Journal of Marketing Research. 54: 398-414 |
Blanchard SJ, DeSarbo WS. (2013) A new zero-inflated negative binomial methodology for latent category identification. Psychometrika. 78: 322-40 |
Kim S, Blanchard SJ, Desarbo WS, et al. (2013) Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality Journal of Marketing Research. 50: 664-673 |
DeSarbo WS, Selin Atalay A, Blanchard SJ. (2009) A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferences Computational Statistics & Data Analysis. 53: 3217-3230 |