Amar Cheema
Affiliations: | Business Administration | Washington University, Saint Louis, St. Louis, MO |
Area:
Marketing Business Administration, Statistics, General Economics, Web StudiesGoogle:
"Amar Cheema"
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Publications
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| Bagchi R, Cheema A. (2013) The effect of red background color on willingness-to-pay: The moderating role of selling mechanism Journal of Consumer Research. 39: 947-960 |
| Goodman JK, Cryder CE, Cheema A. (2013) Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples Journal of Behavioral Decision Making. 26: 213-224 |
| Cheema A, Chakravarti D, Sinha AR. (2012) Bidding Behavior in Descending and Ascending Auctions Marketing Science. 31: 779-800 |
| Lambrecht A, Seim K, Vilcassim N, et al. (2012) Price discrimination in service industries Marketing Letters. 23: 423-438 |
| Ülkümen G, Cheema A. (2011) Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level Journal of Marketing Research. 48: 958-969 |
| Soman D, Cheema A. (2011) Earmarking and Partitioning: Increasing Saving by Low-Income Households Journal of Marketing Research. 48 |
| Cheema A, Kaikati AM. (2010) The Effect of Need for Uniqueness on Word of Mouth Journal of Marketing Research. 47: 553-563 |
| Cheema A, Soman D. (2008) The Effect of Partitions on Controlling Consumption Journal of Marketing Research. 45: 665-675 |
| Cheema A, Patrick VM. (2008) Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation Journal of Marketing Research. 45: 462-472 |
| Cheema A. (2008) Surcharges and Seller Reputation Journal of Consumer Research. 35: 167-177 |