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Raghuram Iyengar, Ph.D.

Affiliations: 
2005 Columbia University, New York, NY 
Area:
Marketing Business Administration
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"Raghuram Iyengar"
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Asim Ansari grad student 2005 Columbia
 (Structural models for nonlinear pricing schemes.)

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Publications

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Stourm L, Iyengar R, Bradlow ET. (2020) A Flexible Demand Model for Complements Using Household Production Theory Marketing Science. 39: 763-787
Peng J, Agarwal A, Hosanagar K, et al. (2018) Network Overlap and Content Sharing on Social Media Platforms Journal of Marketing Research. 55: 571-585
Chen Y, Iyengar R, Iyengar G. (2017) Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach Marketing Science. 36: 140-156
Ascarza E, Iyengar R, Schleicher M. (2016) The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment Journal of Marketing Research. 53: 46-60
Gopalakrishnan A, Iyengar R, Meyer RJ. (2015) Consumer dynamic usage allocation and learning under multipart tariffs Marketing Science. 34: 116-133
Iyengar R, Jedidi K. (2012) A conjoint model of quantity discounts Marketing Science. 31: 334-350
Lambrecht A, Seim K, Vilcassim N, et al. (2012) Price discrimination in service industries Marketing Letters. 23: 423-438
Iyengar R, Bulte CVd, Eichert J, et al. (2011) How Social Network and Opinion Leaders Affect the Adoption of New Products Gfk Marketing Intelligence Review. 3: 16-25
Iyengar R, Jedidi K, Essegaier S, et al. (2011) The impact of tariff structure on customer retention, usage, and profitability of access services Marketing Science. 30: 820-826
van den Bulte C, Iyengar R. (2011) Tricked by truncation: Spurious duration dependence and social contagion in hazard models Marketing Science. 30: 233-248
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