Vanessa M. Patrick, Ph.D.
Affiliations: | 2004 | University of Southern California, Los Angeles, CA, United States |
Area:
Marketing Business AdministrationGoogle:
"Vanessa Patrick"Parents
Sign in to add mentor| Deborah J. MacInnis | grad student | 2004 | USC | |
| ("How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction.) | ||||
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Publications
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| Ebrahimi M, Kouchaki M, Patrick VM. (2020) Juggling work and home selves: Low identity integration feels less authentic and increases unethicality Organizational Behavior and Human Decision Processes. 158: 101-111 |
| Chen H, Pang J, Koo M, et al. (2020) Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice Journal of Retailing. 96: 266-281 |
| Izadi A, Rudd M, Patrick VM. (2019) The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement Journal of Retailing. 95: 143-157 |
| Tawse A, Patrick VM, Vera D. (2019) Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation Business Horizons. 62: 249-257 |
| Zhang Z, Patrick VM. (2018) Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships Journal of the Association For Consumer Research. 3: 147-162 |
| Wang T, Mukhopadhyay A, Patrick VM. (2017) Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior Journal of Public Policy & Marketing. 36: 269-283 |
| Patrick VM, Atefi Y, Hagtvedt H. (2017) The allure of the hidden: How product unveiling confers value International Journal of Research in Marketing. 34: 430-441 |
| Mead NL, Patrick VM. (2016) The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations. Journal of Personality and Social Psychology. 110: 20-35 |
| Mead NL, Patrick VM, Gunadi MP, et al. (2016) Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life Journal of the Association For Consumer Research. 1: 527-539 |
| Hagtvedt H, Patrick VM. (2016) Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Journal of Retailing. 92: 56-64 |