Erin Cavusgil, Ph.D.
Affiliations: | 2008 | Michigan State University, East Lansing, MI |
Area:
Marketing Business Administration, PharmacyGoogle:
"Erin Cavusgil"Parents
Sign in to add mentor| Roger J. Calantone | grad student | 2008 | Michigan State | |
| (Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry.) | ||||
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Publications
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| Jean R“, Kim D, Cavusgil E. (2020) Antecedents and outcomes of digital platform risk for international new ventures’ internationalization Journal of World Business. 55: 101021 |
| Buccieri D, Javalgi RG, Cavusgil E. (2020) International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities International Business Review. 29: 101639 |
| Xu S, Cavusgil E. (2019) Knowledge breadth and depth development through successful R&D alliance portfolio configuration: An empirical investigation in the pharmaceutical industry Journal of Business Research. 101: 402-410 |
| Cavusgil ST, Deligonul S, Kardes I, et al. (2018) Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers Journal of International Marketing. 26: 94-108 |
| Liu YS, Deligonul S, Cavusgil E, et al. (2018) Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships Journal of Business Research. 90: 171-185 |
| Yayla S, Yeniyurt S, Uslay C, et al. (2018) The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions International Business Review. 27: 1105-1115 |
| Uner MM, Çavuşgil E, Çavuşgil ST. (2018) Build-operate-transfer projects as a hybrid mode of market entry: The case of Yavuz Sultan Selim Bridge in Istanbul International Business Review. 27: 797-802 |
| Jancenelle VE, Javalgi R(G, Cavusgil E. (2018) The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital International Business Review. 27: 208-217 |
| Belbağ AG, Üner MM, Cavusgil E, et al. (2018) The new middle class in emerging markets: How values and demographics influence discretionary consumption Thunderbird International Business Review. 61: 325-337 |
| Qin Y, Shi LH, Stöttinger B, et al. (2018) Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences De L'Administration. 36: 306-321 |