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Michael A. Stanko, Ph.D.

Affiliations: 
2008 Michigan State University, East Lansing, MI 
Area:
Marketing Business Administration
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"Michael Stanko"
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Roger J. Calantone grad student 2008 Michigan State
 (Finding the balance between outsourcing and internalization: The key to innovative success?)

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Publications

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Stanko MA. (2020) Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community Creativity and Innovation Management. 29: 398-412
Stanko MA, Fisher GJ, Bogers M. (2017) Under the Wide Umbrella of Open Innovation Journal of Product Innovation Management. 34: 543-558
Stanko MA, Henard DH. (2017) Toward a better understanding of crowdfunding, openness and the consequences for innovation Research Policy. 46: 784-798
Stanko MA. (2016) Toward a Theory of Remixing in Online Innovation Communities Information Systems Research. 27: 773-791
Stanko MA, Molina-Castillo FJ, Harmancioglu N. (2015) It won't fit! for innovative products, sometimes that's for the best Journal of Product Innovation Management. 32: 122-137
Molina-Castillo FJ, Calantone RJ, Stanko MA, et al. (2013) Product quality as a formative index: Evaluating an alternative measurement approach Journal of Product Innovation Management. 30: 380-398
Stanko MA, Olleros X. (2013) Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit? Journal of Business Research. 66: 2007-2016
Stanko MA, Bonner JM. (2013) Projective customer competence: Projecting future customer needs that drive innovation performance Industrial Marketing Management. 42: 1255-1265
Stanko MA, Bohlmann JD, Molina-Castillo FJ. (2013) Demand-side inertia factors and their benefits for innovativeness Journal of the Academy of Marketing Science. 41: 649-668
Stanko MA, Molina-Castillo FJ, Munuera-Aleman JL. (2012) Speed to market for innovative products: Blessing or curse? Journal of Product Innovation Management. 29: 751-765
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