Michael Schmierbach, Ph.D.
Affiliations: | 2004 | University of Wisconsin, Madison, Madison, WI |
Area:
JournalismGoogle:
"Michael Schmierbach"Parents
Sign in to add mentor| Dhavan V. Shah | grad student | 2004 | UW Madison | |
| (Measuring media texts and understanding media effects: A conceptual and experimental examination of news stories and cognition.) | ||||
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Publications
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| Oeldorf-Hirsch A, Schmierbach M, Appelman A, et al. (2020) The Ineffectiveness of Fact-checking Labels on News Memes and Articles Mass Communication and Society. 23: 682-704 |
| Schmierbach M, Chung MY, Wu M, et al. (2014) No one likes to lose: The effect of game difficulty on competency, flow, and enjoyment Journal of Media Psychology. 26: 105-110 |
| Boyle MP, Schmierbach M, McLeod DM. (2013) Preexisting Factors or Media Effect? Understanding the Third-Person Perception Atlantic Journal of Communication. 21: 230-246 |
| Ash E, Schmierbach M. (2013) The Effects of Gain and Loss Frames on Perceptions of Racial Inequality Howard Journal of Communications. 24: 38-56 |
| Schmierbach M, Limperos AM. (2013) Virtual Justice: Testing Disposition Theory in the Context of a Story-Driven Video Game Journal of Broadcasting and Electronic Media. 57: 526-542 |
| Schmierbach M, Limperos AM, Woolley JK. (2012) Feeling the need for (personalized) speed: how natural controls and customization contribute to enjoyment of a racing game through enhanced immersion. Cyberpsychology, Behavior and Social Networking. 15: 364-9 |
| Dardis FE, Schmierbach M, Limperos AM. (2012) The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames Journal of Interactive Advertising. 12: 1-12 |
| Schmierbach M, Xu Q, Boyle MP. (2012) The role of exemplification in shaping third-person perceptions and support for restrictions on video games Mass Communication and Society. 15: 672-694 |
| Xu Q, Schmierbach M, Bellur S, et al. (2012) The Effects of "Friend" Characteristics on Evaluations of an Activist Group in a Social Networking Context Mass Communication and Society. 15: 432-453 |
| Schmierbach M, Oeldorf-Hirsch A. (2012) A Little Bird Told Me, So I Didn't Believe It: Twitter, Credibility, and Issue Perceptions Communication Quarterly. 60: 317-337 |