William J. Gonzenbach
Affiliations: | The University of Alabama, Tuscaloosa, AL |
Area:
Mass Communications, General, United States HistoryGoogle:
"William Gonzenbach"
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Publications
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| Nekmat E, Gower KK, Gonzenbach WJ, et al. (2015) Source effects in the micro-mobilization of collective action via social media Information Communication and Society. 18: 1076-1091 |
| Meng J, Gonzenbach WJ, Pan PL. (2014) Third-person perception of cosmeceutical product advertising: The moderating role of body esteem Journal of Medical Marketing. 14: 163-171 |
| Nekmat E, Gonzenbach WJ. (2013) Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency Journalism and Mass Communication Quarterly. 90: 736-756 |
| Watkins BA, Gonzenbach WJ. (2013) Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding Journal of Marketing For Higher Education. 23: 15-33 |
| Gonzenbach WJ, King C, Jablonski P. (1999) Homosexuals and the Military: An Analysis of the Spiral of Silence Howard Journal of Communications. 10: 281-296 |
| Perry SD, Gonzenbach WJ. (1997) Effects of news exemplification extended: Considerations of controversiality and perceived future opinion Journal of Broadcasting & Electronic Media. 41: 229-244 |
| Gonzenbach WJ. (1994) The media’s language of the drug issue, 1984-1991: Considerations for the cultural definition of an issue over time Howard Journal of Communications. 5: 46-68 |
| Gonzenbach WJ, Stevenson RL. (1994) Children with AIDS attending public school: An analysis of the spiral of silence Political Communication. 11: 3-18 |
| Gonzenbach WJ. (1992) The Conformity Hypothesis: Empirical Considerations for the Spiral of Silence's First Link: Journalism & Mass Communication Quarterly. 69: 633-645 |