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Michael Pfau

Affiliations: 
University of Oklahoma, Norman, OK, United States 
Area:
Mass Communications, General, Marketing Business Administration
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"Michael Pfau"
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Children

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Gyotae Ku grad student 2002 University of Oklahoma
Chasu An grad student 2003 University of Oklahoma
Joshua A. Compton grad student 2004 University of Oklahoma
Michel M. Haigh grad student 2006 University of Oklahoma
Bobi Ivanov grad student 2006 University of Oklahoma
J. B. Houston grad student 2007 University of Oklahoma
Shelley L. Wigley grad student 2007 University of Oklahoma
Jeanetta D. Sims grad student 2008 University of Oklahoma

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Publications

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Ivanov B, Parker KA, Miller CH, et al. (2012) Culture as a Moderator of Inoculation Success: The Effectiveness of a Mainstream Inoculation Message on a Subculture Population The Global Studies Journal. 4: 1-22
Ivanov B, Parker KA, Pfau M. (2012) The Interaction Effect of Attitude Base and Multiple Attacks on the Effectiveness of Inoculation Communication Research Reports. 29: 1-11
Wigley S, Pfau M. (2010) Arguing with emotion: A closer look at affect and the inoculation process Communication Research Reports. 27: 217-229
Pfau M, Banas J, Semmler SM, et al. (2010) Role and impact of involvement and enhanced threat in resistance Communication Quarterly. 58: 1-18
Ivanov B, Pfau M, Parker KA. (2009) Can inoculation withstand multiple attacks?: An examination of the effectiveness of the inoculation strategy compared to the supportive and restoration strategies Communication Research. 36: 655-676
Ivanov B, Pfau M, Parker KA. (2009) The attitude base as a moderator of the effectiveness of inoculation strategy Communication Monographs. 76: 47-72
Pfau M, Semmler SM, Deatrick L, et al. (2009) Nuances about the role and impact of affect in inoculation Communication Monographs. 76: 73-98
Pfau M, Haigh MM, Shannon T, et al. (2008) The influence of television news depictions of the images of war on viewers Journal of Broadcasting and Electronic Media. 52: 303-322
Compton J, Pfau M. (2008) Inoculating against pro-plagiarism justifications: Rational and affective strategies Journal of Applied Communication Research. 36: 98-119
Pfau M, Haigh MM, Sims J, et al. (2008) The Influence of Corporate Social Responsibility Campaigns on Public Opinion Corporate Reputation Review. 11: 145-154
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