Murali Chandrashekaran
Affiliations: | University of Cincinnati, Cincinnati, OH |
Area:
Marketing Business Administration, Public Administration, Information ScienceGoogle:
"Murali Chandrashekaran"
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Publications
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| Grewal R, Chandrashekaran M, Citrin AV. (2010) Customer satisfaction heterogeneity and shareholder value Journal of Marketing Research. 47: 612-626 |
| Chandrashekaran M, Grewal R, Mehta R. (2010) Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products Journal of Interactive Marketing. 24: 1-13 |
| Chandrashekaran M, Rotte K, Tax SS, et al. (2007) Satisfaction strength and customer loyalty Journal of Marketing Research. 44: 153-163 |
| Rotte K, Chandrashekaran M, Tax SS, et al. (2006) Forgiven but not forgotten: Covert uncertainty in overt responses and the paradox of defection-despite-trust Journal of Consumer Psychology. 16: 283-294 |
| Chandrashekaran M, McNeilly K, Russ FA, et al. (2000) From uncertain intentions to actual behavior: A threshold model of whether and when salespeople quit Journal of Marketing Research. 37: 463-479 |
| Chandrashekaran M, Mehta R, Chandrashekaran R, et al. (1999) Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generation Journal of Marketing Research. 36: 95-112 |
| Tax SS, Brown SW, Chandrashekaran M. (1998) Customer evaluations of service complaint experiences: Implications for relationship marketing Journal of Marketing. 62: 60-76 |
| Chandrashekaran M, Walker BA, Ward JC, et al. (1996) Modeling individual preference evolution and choice in a dynamic group setting Journal of Marketing Research. 33: 211-223 |
| Chandrashekaran M, Sinha RK. (1995) Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase: Journal of Marketing Research. 32: 444-456 |
| Kardes FR, Kalyanaram G, Chandrashekaran M, et al. (1993) Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage Journal of Consumer Research. 20: 62-75 |