Marco C. Yzer
Affiliations: | Mass Communication | University of Minnesota, Twin Cities, Minneapolis, MN |
Area:
Mass Communications, GeneralGoogle:
"Marco Yzer"
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Publications
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| Zhu X, Yzer M. (2019) Testing a Brief Scale Format Self-affirmation Induction for Use in Health Communication Research and Practice Communication Methods and Measures. 13: 178-197 |
| Noar SM, Bell T, Kelley D, et al. (2018) Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review. Communication Methods and Measures. 12: 295-313 |
| Noar SM, Barker J, Bell T, et al. (2018) Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis. Health Communication. 1-10 |
| Yzer M, Han J, Choi K. (2017) Eye Movement Patterns in Response to Anti-Binge Drinking Messages. Health Communication. 1-8 |
| Zhu X, Yzer MC. (2017) Ends Over Means: Self-Affirmation Strengthens Attitudinal and Weakens Perceived Control Effects on Behavioral Intention Media Psychology. 22: 351-372 |
| Yzer M, Weisman S, Mejia N, et al. (2015) Informing Tobacco Cessation Benefit Use Interventions for Unionized Blue-Collar Workers: A Mixed-Methods Reasoned Action Approach Prevention Science. 16: 811-821 |
| Yzer M, LoRusso S, Nagler RH. (2015) On the conceptual ambiguity surrounding perceived message effectiveness. Health Communication. 30: 125-34 |
| Yzer M, Putte Bvd. (2014) Control perceptions moderate attitudinal and normative effects on intention to quit smoking Psychology of Addictive Behaviors. 28: 1153-1161 |
| Yzer M. (2012) Perceived Behavioral Control in Reasoned Action Theory A Dual-Aspect Interpretation Annals of the American Academy of Political and Social Science. 640: 101-117 |
| Yzer MC, Vohs KD, Luciana M, et al. (2011) Affective antecedents of the perceived effectiveness of antidrug advertisements: an analysis of adolescents' momentary and retrospective evaluations. Prevention Science : the Official Journal of the Society For Prevention Research. 12: 278-88 |