Robert C. Hornik

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Mass Communications, Social Psychology, Theory and Methods
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"Robert Hornik"

Children

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Kimberly A. Maxwell grad student 2000 Penn
Richard J. Wray grad student 2000 Penn
Itzhak Yanovitzky grad student 2000 Penn
Jo E. Stryker grad student 2001 Penn
Brian G. Southwell grad student 2002 Penn
Anca Romantan grad student 2004 Penn
Vani R. Henderson grad student 2006 Penn
Jeffrey D. Niederdeppe grad student 2006 Penn
Ariel Chernin grad student 2007 Penn
Lela S. Jacobsohn grad student 2007 Penn
Carlin H. Barmada grad student 2008 Penn
Chul-joo Lee grad student 2009 Penn
Kimberly D. Woolf grad student 2009 Penn
Nehama Lewis-Persky grad student 2010 Penn
Rebekah H. Nagler grad student 2010 Penn
A. S. Ramirez grad student 2010 Penn
Lourdes S. Martinez grad student 2011 Penn
Sarah E. Vaala grad student 2012 Penn
Angel Bourgoin grad student 2013 Penn
Susan Mello grad student 2013 Penn
Sarah Parvanta grad student 2013 Penn
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Publications

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Kim K, Lee CJ, Hornik RC. (2020) Exploring the Effect of Health App Use on Fruit and Vegetable Consumption. Journal of Health Communication. 1-8
Liu J, Lochbuehler K, Yang Q, et al. (2020) Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey. Journal of Health Communication. 1-14
Liu J, Siegel L, Gibson LA, et al. (2019) Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis. The Journal of Communication. 69: 563-588
Gibson LA, Siegel L, Kranzler E, et al. (2019) Combining Crowd-Sourcing and Automated Content Methods to Improve Estimates of Overall Media Coverage: Theme Mentions in E-cigarette and Other Tobacco Coverage. Journal of Health Communication. 1-11
Hornik RC, Volinsky AC, Mannis S, et al. (2019) Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study? Communication Methods and Measures. 13: 60-68
Sangalang A, Volinsky AC, Liu J, et al. (2019) Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes. American Journal of Preventive Medicine. 56: S65-S75
Yang Q, Liu J, Lochbuehler K, et al. (2017) Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults. Health Communication. 34: 298-305
Brennan E, Gibson LA, Kybert-Momjian A, et al. (2017) Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults. Tobacco Regulatory Science. 3: 29-46
Kim HS, Forquer H, Rusko J, et al. (2016) Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles. Media Psychology. 19: 614-637
Lee SJ, Brennan E, Gibson LA, et al. (2016) Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study. The Journal of Communication. 66: 433-453
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