Robert C. Hornik
Affiliations: | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Mass Communications, Social Psychology, Theory and MethodsGoogle:
"Robert Hornik"Children
Sign in to add traineeKimberly A. Maxwell | grad student | 2000 | Penn |
Richard J. Wray | grad student | 2000 | Penn |
Itzhak Yanovitzky | grad student | 2000 | Penn |
Jo E. Stryker | grad student | 2001 | Penn |
Brian G. Southwell | grad student | 2002 | Penn |
Anca Romantan | grad student | 2004 | Penn |
Vani R. Henderson | grad student | 2006 | Penn |
Jeffrey D. Niederdeppe | grad student | 2006 | Penn |
Ariel Chernin | grad student | 2007 | Penn |
Lela S. Jacobsohn | grad student | 2007 | Penn |
Carlin H. Barmada | grad student | 2008 | Penn |
Chul-joo Lee | grad student | 2009 | Penn |
Kimberly D. Woolf | grad student | 2009 | Penn |
Nehama Lewis-Persky | grad student | 2010 | Penn |
Rebekah H. Nagler | grad student | 2010 | Penn |
A. S. Ramirez | grad student | 2010 | Penn |
Lourdes S. Martinez | grad student | 2011 | Penn |
Sarah E. Vaala | grad student | 2012 | Penn |
Angel Bourgoin | grad student | 2013 | Penn |
Susan Mello | grad student | 2013 | Penn |
Sarah Parvanta | grad student | 2013 | Penn |
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Publications
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Kim K, Lee CJ, Hornik RC. (2020) Exploring the Effect of Health App Use on Fruit and Vegetable Consumption. Journal of Health Communication. 1-8 |
Liu J, Lochbuehler K, Yang Q, et al. (2020) Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey. Journal of Health Communication. 1-14 |
Liu J, Siegel L, Gibson LA, et al. (2019) Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis. The Journal of Communication. 69: 563-588 |
Gibson LA, Siegel L, Kranzler E, et al. (2019) Combining Crowd-Sourcing and Automated Content Methods to Improve Estimates of Overall Media Coverage: Theme Mentions in E-cigarette and Other Tobacco Coverage. Journal of Health Communication. 1-11 |
Hornik RC, Volinsky AC, Mannis S, et al. (2019) Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study? Communication Methods and Measures. 13: 60-68 |
Sangalang A, Volinsky AC, Liu J, et al. (2019) Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes. American Journal of Preventive Medicine. 56: S65-S75 |
Yang Q, Liu J, Lochbuehler K, et al. (2017) Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults. Health Communication. 34: 298-305 |
Brennan E, Gibson LA, Kybert-Momjian A, et al. (2017) Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults. Tobacco Regulatory Science. 3: 29-46 |
Kim HS, Forquer H, Rusko J, et al. (2016) Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles. Media Psychology. 19: 614-637 |
Lee SJ, Brennan E, Gibson LA, et al. (2016) Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study. The Journal of Communication. 66: 433-453 |