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David J. Ortinau

Affiliations: 
University of South Florida, Tampa, FL, United States 
Area:
Marketing Business Administration, Ethnic and Racial Studies
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"David Ortinau"
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Parents

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Children

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Doreen Sams grad student 2005 University of South Florida
Cynthia R. Cano grad student 2007 University of South Florida
Tracy R. Harmon grad student 2007 University of South Florida

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Publications

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Babin BJ, Ortinau DJ, Herrmann J, et al. (2020) Science is about corroborating empirical evidence, even in academic business research journals Journal of Business Research
Espinosa JA, Ortinau DJ, Krey N, et al. (2018) I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back Journal of Product & Brand Management. 27: 599-614
Espinosa JA, Ortinau DJ. (2016) Debunking legendary beliefs about student samples in marketing research Journal of Business Research. 69: 3149-3158
Ortinau DJ, Babin BJ, Chebat J. (2013) Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue Journal of Business Research. 66: 795-800
Harmon-Kizer TR, Kumar A, Ortinau D, et al. (2013) When multiple identities compete: The role of centrality in self-brand connections Journal of Consumer Behaviour. 12: 483-495
Chebat J, Ortinau DJ, Babin BJ. (2009) Retailing evolution research: Introduction to the special section on retailing research Journal of Business Research. 62: 579-580
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