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Galen T. Trail

Affiliations: 
University of Florida, Gainesville, Gainesville, FL, United States 
Area:
Marketing Business Administration, Ethnic and Racial Studies, Hispanic American Studies
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"Galen Trail"
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Jessica R. Braunstein grad student 2006 UF Gainesville
Michelle G. Harrolle grad student 2007 UF Gainesville

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Publications

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McCullough BP, Trail GT. (2020) Transformative marketing: health and well-being of Special Olympic athletes International Journal of Sports Marketing & Sponsorship
Trail GT, McCullough BP. (2020) Marketing sustainability through sport: testing the sport sustainability campaign evaluation model European Sport Management Quarterly. 20: 109-129
Trail GT, Anderson DF, Lee D. (2017) A longitudinal study of team-fan role identity on self-reported attendance behavior and future intentions Journal of Animal Science. 3
Biscaia R, Trail G, Ross S, et al. (2017) A model bridging team brand experience and sponsorship brand experience International Journal of Sports Marketing & Sponsorship. 18: 380-399
Trail GT, James JD, Kwon H, et al. (2016) An examination of Oliver’s product loyalty framework International Journal of Sports Marketing & Sponsorship. 17: 94-109
Shapiro SL, Ridinger LL, Trail GT. (2013) An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program Journal of Sport Management. 27: 130-145
Kim YK, Trail GT, Magnusen MJ. (2013) Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance International Journal of Sports Marketing & Sponsorship. 14: 190-211
Lee D, Trail GT. (2012) Confirmatory Analysis of the Athletic Team Merchandise Model Measurement in Physical Education and Exercise Science. 16: 101-118
Trail GT, Kim Y, Kwon HH, et al. (2012) The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification Sport Management Review. 15: 345-354
Lee D, Trail GT. (2011) The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport Journal of Sport Management. 25: 593-605
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