Robert V. Kozinets
Affiliations: | Marketing | Northwestern University, Evanston, IL |
Area:
Marketing Business Administration, Organizational, Mass CommunicationsGoogle:
"Robert Kozinets"
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Publications
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| Kozinets RV. (2019) Consuming Technocultures: An Extended JCR Curation Journal of Consumer Research. 46: 620-627 |
| Kozinets RV. (2019) YouTube utopianism: Social media profanation and the clicktivism of capitalist critique Journal of Business Research. 98: 65-81 |
| Perren R, Kozinets RV. (2018) Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy Journal of Marketing. 82: 20-36 |
| Kozinets R, Patterson A, Ashman R. (2016) Networks of Desire: How Technology Increases Our Passion to Consume Journal of Consumer Research. 43: 659-682 |
| Kozinets RV. (2016) Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 834-839 |
| Kozinets RV. (2014) Creating Sustainable Digital Experiences Gfk Marketing Intelligence Review. 6: 46-51 |
| Kozinets RV, Valck Kd, Wojnicki A, et al. (2014) Lost in Translation: The Social Shaping of Marketing Messaging Gfk Marketing Intelligence Review. 6: 22-27 |
| Kozinets RV. (2014) Social Brand Engagement: A New Idea Gfk Marketing Intelligence Review. 6: 8-15 |
| Kozinets RV. (2012) Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method: Methodological Innovations Online. 7: 37-45 |
| Kozinets RV. (2012) Me/my research/avatar Journal of Business Research. 65: 478-482 |