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My Bui, Ph.D.

Affiliations: 
2009 University of Arkansas, Little Rock, AR 
Area:
Marketing Business Administration, Nutrition, Public and Social Welfare
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"My Bui"
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Elizabeth Howlett grad student 2009 University of Arkansas
 (Consumer regret regulation: Examining the effects of anticipated regret on health -related decisions.)

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Publications

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Petrescu M, Krishen A, Bui M. (2020) The internet of everything: implications of marketing analytics from a consumer policy perspective Journal of Consumer Marketing. 37: 675-686
Kemp E, Bui M, Krishen A, et al. (2017) Understanding the power of hope and empathy in healthcare marketing Journal of Consumer Marketing. 34: 85-95
Davis B, Payne CR, Bui M. (2016) Making Small Food Units Seem Regular: How Larger Table Size Reduces Calories to Be Consumed Journal of the Association For Consumer Research. 1: 115-124
Bui M, Kemp E, Hamilton M. (2015) The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making Journal of Promotion Management. 21: 739-759
Krishen AS, Bui M. (2015) Fear advertisements: influencing consumers to make better health decisions International Journal of Advertising. 34: 533-548
Bui M, Krishen AS. (2015) So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions Psychology & Marketing. 32: 522-531
Bui M, Droms CM, Craciun G. (2014) The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors Journal of Consumer Behaviour. 13: 303-315
Bui M, Kaltcheva VD, Patino A, et al. (2013) Front-of-package product labels: influences of varying nutritional food labels on parental decisions Journal of Product & Brand Management. 22: 352-361
Bui M, Kemp E. (2013) E-tail emotion regulation: Examining online hedonic product purchases International Journal of Retail and Distribution Management. 41: 155-170
Liu AH, Bui M, Leach M. (2013) Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers' Buying Behavior in the United States and Europe Journal of Business-to-Business Marketing. 20: 81-98
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