Alan J. Malter
Affiliations: | University of Illinois at Chicago, Chicago, IL, United States |
Area:
Marketing Business Administration, OrganizationalGoogle:
"Alan Malter"
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Publications
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| Schauerte R, Feiereisen S, Malter AJ. (2020) What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry Journal of Cultural Economics. 2020: 1-31 |
| Beuk F, Malter AJ, Spanjol J, et al. (2014) Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study Journal of Product Innovation Management. 31: 647-663 |
| Zhang H, Shu C, Jiang X, et al. (2010) Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Journal of International Marketing. 18: 74-94 |
| Lusch RF, Vargo SL, Malter AJ. (2006) Marketing as Service-Exchange:: Taking a Leadership Role in Global Marketing Management Organizational Dynamics. 35: 264-278 |
| Ganesan S, Malter AJ, Rindfleisch A. (2005) Does Distance Still Matter? Geographic Proximity and New Product Development: Journal of Marketing. 69: 44-60 |
| Kreuzbauer R, Malter AJ. (2005) Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization Journal of Product Innovation Management. 22: 165-176 |
| Malter AJ, Dickson PR. (2001) The effect of individual learning on competitive decision-making and firm performance International Journal of Research in Marketing. 18: 99-117 |