☰

Jan-Benedict E. Steenkamp

Affiliations: 
Business Administration University of North Carolina, Chapel Hill, Chapel Hill, NC 
Area:
Marketing Business Administration, Military Studies, Organizational
Google:
"Jan-Benedict Steenkamp"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Steenkamp J. (2019) Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes International Marketing Review. 36: 553-555
Steenkamp J. (2019) The uncertain future of globalization: Implications for global consumer culture and global brands International Marketing Review. 36: 524-535
Steenkamp J. (2014) How global brands create firm value: the 4V model International Marketing Review. 31: 5-29
See more...