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Jane Swinney

Affiliations: 
Design, Housing, and Merchandising Oklahoma State University, Stillwater, OK, United States 
Area:
Individual and Family Studies, Sustainability, Textile Technology, Marketing Business Administration
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"Jane Swinney"
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Parents

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Children

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Jay S. Ryu grad student 2010 Oklahoma State University
Cynthia V. Goudeau grad student 2014 Oklahoma State University

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Publications

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Ryu JS, Swinney J. (2013) Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America Place Branding and Public Diplomacy. 9: 98-108
Swinney J, Lang C, Runyan R. (2012) An Exploration of Rural Community Branding Efforts from the Perspective of Community Residents International Journal of Rural Management. 8: 35-47
Ryu JS, Swinney J. (2012) Aligning business owners for a successful downtown brand Journal of Place Management and Development. 5: 102-118
Ryu JS, Swinney J. (2011) Downtown branding as an engine of downtown business success in small communities Place Branding and Public Diplomacy. 7: 81-90
Swinney J. (2008) Sponsorship, Community, And Social Capital Resources In Indigenous Communities Journal of Developmental Entrepreneurship. 13: 363-379
Runyan R, Droge C, Swinney J. (2008) Entrepreneurial Orientation versus Small Business Orientation: What are Their Relationships to Firm Performance? Journal of Small Business Management. 46: 567-588
Niehm LS, Swinney J, Miller NJ. (2008) Community social responsibility and its consequences for family business performance Journal of Small Business Management. 46: 331-350
Swinney J, Runyan R. (2007) Native American Entrepreneurs And Strategic Choice Journal of Developmental Entrepreneurship. 12: 257-273
Runyan RC, Huddleston P, Swinney J. (2006) Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view International Entrepreneurship and Management Journal. 2: 455-477
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