Arnold Barban

University of Illinois, Urbana, IL, United States 
"Arnold Barban"
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Barban AM. (1992) Some observations and thoughts on the founding and early years of the journal of advertising Journal of Advertising. 21: 63-69
Krugman DM, Barban AM. (1978) Cable television and advertising: An assessment Journal of Advertising. 7: 4-8
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