Minette (Meme) Drumwright

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
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"Minette (Meme) Drumwright"
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Publications

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Kim E, Drumwright M. (2016) Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation Computers in Human Behavior. 63: 970-979
Drumwright M, Prentice R, Biasucci C. (2015) Behavioral Ethics and Teaching Ethical Decision Making Decision Sciences Journal of Innovative Education. 13: 431-458
Drumwright ME, Kamal S. (2015) Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa Consumption Markets and Culture
Yoo SC, Peña JF, Drumwright ME. (2015) Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors Computers in Human Behavior. 48: 62-71
Ahn H, Sung Y, Drumwright ME. (2015) Consumer emotional intelligence and its effects on responses to transgressions Marketing Letters
Drumwright ME. (2013) Ethical issues in communication professions: New Agendas in communication Ethical Issues in Communication Professions: New Agendas in Communication. 1-281
Yim M, Cicchirillo V, Drumwright M. (2012) The impact of stereoscopic three-dimensional (3-D) advertising Journal of Advertising. 41: 113-128
Neill MS, Drumwright ME. (2012) PR Professionals as Organizational Conscience Journal of Mass Media Ethics: Exploring Questions of Media Morality. 27: 220-234
Craig Smith N, Drumwright ME, Gentile MC. (2010) The new marketing myopia Journal of Public Policy and Marketing. 29: 4-11
Berger IE, Cunningham PH, Drumwright ME. (2010) The integrative benefits of social alliances: Balancing, building and bridging Global Challenges in Responsible Business. 49-77
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