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Dean M. Krugman

Affiliations: 
University of Georgia, Athens, Athens, GA, United States 
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"Dean Krugman"
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Parents

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Arnold Barban grad student UIUC

Children

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Kevin Keenan grad student University of Georgia
Yongjun Sung grad student University of Georgia

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Publications

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Paek HJ, Reid LN, Jeong HJ, et al. (2012) Five decades of promotion techniques in cigarette advertising: a longitudinal content analysis. Health Marketing Quarterly. 29: 1-17
McNiven MD, Krugman D, Tinkham SF. (2012) The Big Picture for Large-Screen Television Viewing Journal of Advertising Research. 52: 421-432
Mcniven MD, Krugman D, Tinkham SF. (2012) The big picture for large-screen television viewing: For both programming and advertising, audiences are more attentive, more absorbed, and less critical Journal of Advertising Research. 52
Krugman DM, Morrison MA, Sung Y. (2006) Cigarette advertising in popular youth and adult magazines: A ten-year perspective Journal of Public Policy and Marketing. 25: 197-211
Krugman DM, Quinn WH, Sung Y, et al. (2005) Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication. 10: 261-78
Krugman DM, King KW. (2000) Teenage exposure to cigarette advertising in popular consumer magazines Journal of Public Policy and Marketing. 19: 183-188
Krugman DM, Cameron GT, White CM. (1995) Visual attention to programming and commercials: The use of in-home observations Journal of Advertising. 24: 1-12
Krugman DM, Reid LN. (1980) The “public interest” as defined by FCC policy makers Journal of Broadcasting. 24: 311-325
Krugman DM, Barban AM. (1978) Cable television and advertising: An assessment Journal of Advertising. 7: 4-8
Ferrell OC, Krugman DM. (1978) The role of consumers in the public policy process Journal of the Academy of Marketing Science. 6: 167-175
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