☰

Karen M. Lancendorfer

Affiliations: 
Western Michigan University, Kalamazoo, MI, United States 
Area:
Political advertising, Higher Education marketing
Google:
"Karen Lancendorfer"
Bio:

Dr. Karen M. Lancendorfer (Ph.D., Michigan State University) is an Assistant Professor of Marketing and Advertising in the Haworth College of Business at Western Michigan University. Her current research interests focus on political advertising, mobile marketing, and issues of branding in higher education. Her work has been included in publications of the Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, Journal of Business Research, and the Journal of Political Marketing, as well as in conference proceedings. Dr. Lancendorfer currently serves as the Associate Editor for the Journal of Interactive Advertising, an online refereed journal designed to promote understanding of interactive advertising, marketing, and communication in a changing world.

Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor
Bonnie Reece grad student 2001-2005 Michigan State
 (The role of attributions on voter response to political advertising.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Mumuni AG, Lancendorfer KM, O’Reilly KA, et al. (2019) Antecedents of consumers’ reliance on online product reviews Journal of Research in Interactive Marketing. 13: 26-46
O’Reilly KA, MacMillan A, Mumuni AG, et al. (2018) Factors affecting consumers’ online product review use Qualitative Market Research: An International Journal. 21: 375-400
Veeck A, Lancendorfer K, Atkin JL. (2018) Network ties and interaction rituals: an examination of social drinking Journal of Marketing Management. 34: 775-795
O’Reilly K, MacMillan A, Mumuni AG, et al. (2016) Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance Journal of Internet Commerce. 15: 77-96
O'Reilly K, Lancendorfer KM. (2013) Consumers as Integrators of Marketing Communications: When Like is as Good as Buy International Journal of E-Business Research. 9: 1-15
Lee H, Lancendorfer KM, Reck R. (2012) Perceptual differences in corporate philanthropy motives: a South Korean study International Journal of Nonprofit and Voluntary Sector Marketing. 17: 33-47
Lancendorfer KM, Lee B. (2010) Who influences whom? The Agenda-building relationship between political candidates and the media in the 2002 Michigan governor's race Journal of Political Marketing. 9: 186-206
Lancendorfer KM, Reece BB. (2010) Can You Market God? A Case Study of the ‘God Speaks’ Social Marketing Campaign International Journal of Nonprofit and Voluntary Sector Marketing. 15: 324-338
Lancendorfer KM, Atkin JL, Reece BB. (2008) Animals in advertising: Love dogs? Love the ad! Journal of Business Research. 61: 384-391
See more...