Shintaro Okazaki

Affiliations: 
Autonomous University of Madrid, Madrid, Comunidad de Madrid, Spain 
Area:
International advertising, cross-cultural research method, mobile commerce/marketing/advertising, electronic word-of-mouth, social network services, online consumer privacy
Website:
http://www.uam.es/shintaro.okazaki
Google:
"Shintaro Okazaki"
Bio:

Shintaro Okazaki is an Associate Professor in the College of Economics and Business Administration, Universidad Autonoma de Madrid (Spain), from which he obtained his Ph.D. in Marketing. He holds a bachelor's degree in Economics from Aoyama Gakuin University (Japan), an MBA from Oregon State University.

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Publications

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Ettinger A, Grabner-Kräuter S, Okazaki S, et al. (2020) The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective: Journal of Travel Research. 4728752093008
Okazaki S, Eisend M, Plangger K, et al. (2020) Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review Journal of Retailing
Okazaki S, Plangger KA, West D, et al. (2020) Exploring digital corporate social responsibility communications on Twitter Journal of Business Research. 117: 675-682
Okazaki S, Taylor CR, Vargas P, et al. (2019) Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan International Marketing Review. 36: 726-747
Okazaki S, Schuberth F, Tagashira T, et al. (2019) Sneaking the dark side of brand engagement into Instagram: The dual theory of passion Journal of Business Research
Okazaki S, Navarro A, Mukherji P, et al. (2017) The curious versus the overwhelmed: Factors influencing QR codes scan intention Journal of Business Research. 99: 498-506
Okazaki S, Castañeda JA, Sanz S, et al. (2016) Physicians’ motivations to use mobile health monitoring: a cross-country comparison Behaviour and Information Technology. 1-12
Okazaki S, Benavent-Climent A, Navarro A, et al. (2015) Responses when the earth trembles: The impact of community awareness campaigns on protective behavior Journal of Public Policy and Marketing. 34: 4-18
Okazaki S, Campo S, Andreu L, et al. (2015) A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution Cornell Hospitality Quarterly. 56: 191-201
Okazaki S, Díaz-Martín AM, Rozano M, et al. (2015) Using twitter to engage with customers: A data mining approach Internet Research. 25: 416-434
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