Elizabeth Taylor Quilliam

Michigan State University, East Lansing, MI 
children and advertising, corporate social responsibility, public policy
"Elizabeth Quilliam"


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Bonnie Reece grad student 2003-2007 Michigan State
Nora J. Rifon grad student 2003-2008 Michigan State
 (Happy meals, happy parents: Food marketing strategies and corporate social responsibility.)
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S Earnesty D, Mphwanthe G, M Shipp G, et al. (2019) The association between parental views on dietary quality and physical activity levels Health Education Journal. 79: 237-249
Lee M, Lee J, Quilliam E. (2019) Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students Journal of Consumer Marketing. 36: 206-217
Quilliam ET, McKay BA, Lapinski MK, et al. (2018) A content analysis of hand hygiene materials targeting elementary-age children. Health Education Research
Plasencia J, Quilliam E, Kim S, et al. (2015) Food, Fun and Games: Food Advertising in Computers versus Mobile Devices Journal of the Academy of Nutrition and Dietetics. 115: A35
Rifon NJ, Quilliam ET, Paek HJ, et al. (2014) Age-dependent effects of food advergame brand integration and interactivity International Journal of Advertising. 33: 475-508
Paek HJ, Quilliam ET, Kim S, et al. (2014) Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise Internet Research. 24: 63-81
Weatherspoon LJ, Quilliam ET, Paek HJ, et al. (2013) Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010. Preventing Chronic Disease. 10: E165
Alhabash S, McAlister AR, Hagerstrom A, et al. (2013) Between likes and shares: effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook. Cyberpsychology, Behavior and Social Networking. 16: 175-82
Quilliam ET, Lee M, Cole RT, et al. (2011) The impetus for (and limited power of) business self-regulation: The example of advergames Journal of Consumer Affairs. 45: 224-247
Lee M, Choi Y, Quilliam ET, et al. (2009) Playing with food: Content analysis of food advergames Journal of Consumer Affairs. 43: 129-154
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