Children
Sign in to add trainee| Terry M. Daugherty | grad student | 1997-2001 | Michigan State |
| Harsha S. Gangadharbatla | grad student | 2000-2002 | Michigan State |
| Ki-Young Lee | grad student | 2006 | Michigan State |
| Clay Dedeaux | grad student | 2009 | Michigan State |
| Sung-Mi Lee | grad student | 2010 | Michigan State |
Collaborators
Sign in to add collaborator| Shintaro Okazaki | collaborator | 2005- | Autonomous University of Madrid |
BETA: Related publications
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Publications
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| Daugherty T, Djuric V, Li H, et al. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research Journal of Interactive Advertising. 17: 65-78 |
| Malthouse EC, Li H. (2017) Opportunities for and Pitfalls of Using Big Data in Advertising Research Journal of Advertising. 46: 227-235 |
| Okazaki S, Li H, Hirose M. (2012) Benchmarking the Use of QR Code in Mobile Promotion Journal of Advertising Research. 52: 102-117 |
| Lee K, Li H, Edwards SM. (2012) The effect of 3-D product visualisation on the strength of brand attitude International Journal of Advertising. 31: 377-396 |
| Li H. (2011) The Interactive Web: Toward a New Discipline Journal of Advertising Research. 51: 13-26 |
| Dou W, Li H, Zhou N, et al. (2010) Exploring Relationship Satisfaction between Global Professional Service Firms and Local Clients in Emerging Markets Journal of International Business Studies. 41: 1198-1217 |
| Okazaki S, Li H, Hirose M. (2009) Consumer Privacy Concerns and Preference for Degree of Regulatory Control Journal of Advertising. 38: 63-77 |
| Li H, Li A, Zhao S. (2009) Internet advertising strategy of multinationals in China: A cross-cultural analysis International Journal of Advertising. 28: 125-146 |
| Li H, Dou W, Wang G, et al. (2008) The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions Journal of Advertising. 37: 109-120 |
| Daugherty T, Li H, Biocca F. (2008) Consumer learning and the effects of virtual experience relative to indirect and direct product experience Psychology and Marketing. 25: 568-586 |