Sejung Marina Choi

University of Texas at Austin, Austin, Texas, U.S.A. 
"Sejung Choi"


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Bonnie Reece grad student
Nora J. Rifon grad student 2002 Michigan State
 (Attributional approach to understanding celebrity /product congruence effects: Role of perceived expertise.)


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Shu-Chuan Chu grad student 2009 UT Austin
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Sung Y, Choi SM, Ahn H, et al. (2015) Dimensions of Luxury Brand Personality: Scale Development and Validation Psychology and Marketing. 32: 121-132
Sung Y, Choi SM, Tinkham SF. (2012) Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955
Choi SM, Rifon NJ. (2012) It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness Psychology and Marketing. 29: 639-650
Sung Y, Choi SM. (2011) Increasing power and preventing pain: The moderating role of self-construal in advertising message framing Journal of Advertising. 40: 71-85
Choi Y, Choi SM, Rifon N. (2010) "I smoke but i am not a smoker": Phantom smokers and the discrepancy between self-identity and behavior Journal of American College Health. 59: 117-125
Choi SM, Lee W. (2007) Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix Journal of Advertising. 36: 137-149
Choi SM, Rifon NJ. (2007) Who is the celebrity in advertising? Understanding dimensions of celebrity images Journal of Popular Culture. 40: 304-323
Rifon NJ, Larose R, Choi SM. (2005) Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures Journal of Consumer Affairs. 39: 339-362
Rifon NJ, Choi SM, Trimble CS, et al. (2004) Congruence effects in sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Journal of Advertising. 33: 29-42
Choi SM, Rifon NJ. (2002) Antecedents and Consequences of Web Advertising Credibility Journal of Interactive Advertising. 3: 12-24
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