Doori Song
Affiliations: | University of Florida, Gainesville, Gainesville, FL, United States |
Google:
"Doori Song"
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Rim H, Park YE, Song D. (2020) Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing Journal of Marketing Communications. 26: 343-361 |
| Saenger C, Song D. (2019) Fostering beneficial consumer responses to in-feed sponsored articles Journal of Consumer Marketing. 36: 643-654 |
| Park S, Song D. (2019) The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement Journal of Nonprofit & Public Sector Marketing. 1-26 |
| Kim M, Song D. (2018) When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type International Journal of Advertising. 37: 105-124 |
| Rim H, Song D. (2017) Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism Corporate Communications: An International Journal. 22: 383-400 |
| Rim H, Song D. (2016) "How Negative Becomes Less Negative": Understanding the Effects of Comment Valence and Response Sidedness in Social Media Journal of Communication |
| Rim H, Song D. (2013) The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness International Journal of Strategic Communication. 7: 165-185 |
| Song D, Lee J. (2013) Balancing “We” and “I”: Self-construal and an alternative approach to seeking uniqueness Journal of Consumer Behaviour. 12: 506-516 |