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Lisa T. Fall, Ph.D.

Affiliations: 
2000 Michigan State University, East Lansing, MI 
Area:
Mass Communications, Marketing Business Administration, Social Psychology
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Charles T. Salmon grad student 2000 Michigan State
 (Segmenting pleasure travelers on the basis of information sources usefulness and personal value importance.)

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Kinser K, Fall LT. (2006) A Dr. Doolittle Primer: Determining how American zoos use public relations membership techniques as effective customer relationship marketing strategies Services Marketing Quarterly. 27: 91-114
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