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Susan Chang, Ph.D.

Affiliations: 
2005 Michigan State University, East Lansing, MI 
Area:
Mass Communications, Marketing Business Administration, Cognitive Psychology
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"Susan Chang"
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Charles T. Salmon grad student 2005 Michigan State
 (Psychological reactance and branded product placement.)

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Publications

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Chang S, Newell J, Salmon CT. (2009) Product placement in entertainment media International Journal of Advertising. 28: 783-806
Newell J, Salmon CT, Chang S. (2006) The Hidden History of Product Placement Journal of Broadcasting & Electronic Media. 50: 575-594
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