Hongsik J. Cheon, Ph.D.
Affiliations: | 2004 | University of Florida, Gainesville, Gainesville, FL, United States |
Area:
Marketing Business Administration, Mass CommunicationsGoogle:
"Hongsik Cheon"Parents
Sign in to add mentorChang-Hoan Cho | grad student | 2004 | UF Gainesville | |
(Forty-four years of retrospective international advertising and marketing research: A systematic quantitative meta-analysis.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Cheon HJ, Cho C, Sutherland J. (2007) A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies Journal of International Consumer Marketing. 19: 109-147 |
Cho CH, Kang J, Cheon HJ. (2006) Online shopping hesitation. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 9: 261-74 |
Cho C, Cheon HJ. (2005) Interactivity on Japanese versus American Corporate Websites Journal of International Consumer Marketing. 17: 41-63 |
Cho CH, Cheon HJ. (2005) Children's exposure to negative internet content: Effects of family context Journal of Broadcasting and Electronic Media. 49: 488-509 |
Cho C, Cheon HJ. (2005) CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea Journal of Advertising. 34: 99-115 |
Cho C, Cheon HJ, Cho C, et al. (2003) Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology Journal of Global Academy of Marketing Science. 11: 79-101 |