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Spencer Tinkham - Publications

Affiliations: 
University of Georgia, Athens, Athens, GA, United States 
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2012 McNiven MD, Krugman D, Tinkham SF. The Big Picture for Large-Screen Television Viewing Journal of Advertising Research. 52: 421-432. DOI: 10.2501/JAR-52-4-421-432  0.582
2012 Himelboim I, Lariscy RW, Tinkham SF, Sweetser KD. Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness Journal of Broadcasting and Electronic Media. 56: 92-115. DOI: 10.1080/08838151.2011.648682  0.653
2012 Sung Y, Choi SM, Tinkham SF. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955. DOI: 10.1002/mar.20576  0.42
2012 Mcniven MD, Krugman D, Tinkham SF. The big picture for large-screen television viewing: For both programming and advertising, audiences are more attentive, more absorbed, and less critical Journal of Advertising Research. 52.  0.582
2011 Lariscy RW, Tinkham SF, Sweetser KD. Kids these days: Examining differences in political uses and gratifications, internet political participation, political information efficacy, and cynicism on the basis of age American Behavioral Scientist. 55: 749-764. DOI: 10.1177/0002764211398091  0.667
2009 Tinkham SF, Lariscy RW, Avery EJ. Political advertising and the older electorate Journal of Advertising. 38: 105-119. DOI: 10.2753/JOA0091-3367380207  0.652
2005 Sung Y, Tinkham SF. Brand personality structures in the United States and Korea: Common and culture-specific factors Journal of Consumer Psychology. 15: 334-350. DOI: 10.1207/s15327663jcp1504_8  0.435
2004 Lariscy RW, Tinkham SF, Edwards HH, Jones KO. The "ground war" of political campaigns: Nonpaid activities in U.S. state legislative races Journalism and Mass Communication Quarterly. 81: 477-497. DOI: 10.1177/107769900408100302  0.634
1999 Lariscy RAW, Tinkham SF. The sleeper effect and negative political advertising Journal of Advertising. 28: 12-30.  0.377
1994 Tinkham SF, Weaver-Lariscy RA. Ethical judgments of political television commercials as predictors of attitude toward the Ad Journal of Advertising. 23: 43-57. DOI: 10.1080/00913367.1994.10673449  0.303
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