Doori Song - Publications
Affiliations: | University of Florida, Gainesville, Gainesville, FL, United States |
Year | Citation | Score | |||
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2020 | Rim H, Park YE, Song D. Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing Journal of Marketing Communications. 26: 343-361. DOI: 10.1080/13527266.2018.1523216 | 0.318 | |||
2019 | Saenger C, Song D. Fostering beneficial consumer responses to in-feed sponsored articles Journal of Consumer Marketing. 36: 643-654. DOI: 10.1108/Jcm-12-2017-2475 | 0.303 | |||
2019 | Park S, Song D. The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement Journal of Nonprofit & Public Sector Marketing. 1-26. DOI: 10.1080/10495142.2019.1656137 | 0.336 | |||
2018 | Kim M, Song D. When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type International Journal of Advertising. 37: 105-124. DOI: 10.1080/02650487.2017.1349031 | 0.333 | |||
2017 | Rim H, Song D. Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism Corporate Communications: An International Journal. 22: 383-400. DOI: 10.1108/Ccij-01-2017-0007 | 0.359 | |||
2016 | Rim H, Song D. "How Negative Becomes Less Negative": Understanding the Effects of Comment Valence and Response Sidedness in Social Media Journal of Communication. DOI: 10.1111/Jcom.12205 | 0.338 | |||
2013 | Rim H, Song D. The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness International Journal of Strategic Communication. 7: 165-185. DOI: 10.1080/1553118X.2012.738743 | 0.32 | |||
2013 | Song D, Lee J. Balancing “We” and “I”: Self-construal and an alternative approach to seeking uniqueness Journal of Consumer Behaviour. 12: 506-516. DOI: 10.1002/Cb.1455 | 0.469 | |||
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