Susan Chang, Ph.D. - Publications
Affiliations: | 2005 | Michigan State University, East Lansing, MI |
Area:
Mass Communications, Marketing Business Administration, Cognitive PsychologyYear | Citation | Score | |||
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2009 | Chang S, Newell J, Salmon CT. Product placement in entertainment media International Journal of Advertising. 28: 783-806. DOI: 10.2501/S0265048709200904 | 0.47 | |||
2006 | Newell J, Salmon CT, Chang S. The Hidden History of Product Placement Journal of Broadcasting & Electronic Media. 50: 575-594. DOI: 10.1207/S15506878Jobem5004_1 | 0.479 | |||
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