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Hongsik J. Cheon, Ph.D. - Publications

Affiliations: 
2004 University of Florida, Gainesville, Gainesville, FL, United States 
Area:
Marketing Business Administration, Mass Communications
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2007 Cheon HJ, Cho C, Sutherland J. A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies Journal of International Consumer Marketing. 19: 109-147. DOI: 10.1300/J046V19N04_06  0.412
2006 Cho CH, Kang J, Cheon HJ. Online shopping hesitation. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 9: 261-74. PMID 16780394 DOI: 10.1089/Cpb.2006.9.261  0.414
2005 Cho C, Cheon HJ. Interactivity on Japanese versus American Corporate Websites Journal of International Consumer Marketing. 17: 41-63. DOI: 10.1300/J046V17N04_03  0.486
2005 Cho CH, Cheon HJ. Children's exposure to negative internet content: Effects of family context Journal of Broadcasting and Electronic Media. 49: 488-509. DOI: 10.1207/S15506878Jobem4904_8  0.387
2005 Cho C, Cheon HJ. CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea Journal of Advertising. 34: 99-115. DOI: 10.1080/00913367.2005.10639195  0.48
2003 Cho C, Cheon HJ, Cho C, Cheon HJ. Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology Journal of Global Academy of Marketing Science. 11: 79-101. DOI: 10.1080/12297119.2003.9707331  0.433
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