Julien Cayla, Ph.D.
Affiliations: | 2003 | University of Colorado, Boulder, Boulder, CO, United States |
Area:
Marketing Business Administration, Cultural AnthropologyGoogle:
"Julien Cayla"Parents
Sign in to add mentor| Lisa Penaloza | grad student | 2003 | CU Boulder | |
| ("A passage to India": An ethnographic study of the advertising agency's role in mediating the cultural learning and adaptation of multinational corporations.) | ||||
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Publications
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| Cova B, Carù A, Cayla J. (2018) Re-conceptualizing escape in consumer research Qualitative Market Research: An International Journal. 21: 445-464 |
| Arnould E, Cayla J, Dion D. (2017) Fetish, magic, marketing Anthropology Today. 33: 28-32 |
| Cayla J, Bhatnagar K. (2017) Language and power in India's “new services” Journal of Business Research. 72: 189-198 |
| Arnould EJ, Cayla J. (2015) Consumer Fetish: Commercial Ethnography and the Sovereign Consumer Organization Studies. 36: 1361-1386 |
| Cayla J, Arnould EJ. (2013) Ethnographic stories for market learning Journal of Marketing. 77: 1-16 |
| Cayla J, Cova B, Maltese L. (2013) Party time: Recreation rituals in the world of B2B Journal of Marketing Management. 29: 1394-1421 |
| Cayla J. (2013) Brand mascots as organisational totems Journal of Marketing Management. 29: 86-104 |
| Cayla J, Penaloza L. (2012) Mapping the play of organizational identity in foreign market adaptation Journal of Marketing. 76: 38-54 |
| Cayla J, Elson M. (2012) Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising Journal of Macromarketing. 32: 295-308 |
| Cayla J, Peñaloza L. (2011) Mapping the Future of Consumers Inside Marketing: Practices, Ideologies, Devices |