Jimmy S. Wong, Ph.D.
Affiliations: | 2011 | Business Administration | University of Illinois, Urbana-Champaign, Urbana-Champaign, IL |
Area:
Marketing Business AdministrationGoogle:
"Jimmy Wong"Parents
Sign in to add mentor| Sharon Shavitt | grad student | 2011 | UIUC | |
| (The effects of cultural orientation on perceptions of power threat.) | ||||
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Publications
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| Newton FJ, Newton JD, Wong J. (2017) This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless Journal of Business Research. 75: 229-239 |
| Newton JD, Wong J, Newton FJ. (2016) Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless European Journal of Marketing. 50: 1137-1158 |
| Wong J, Newton JD, Newton FJ. (2014) Effects of power and individual-level cultural orientation on preferences for volunteer tourism Tourism Management. 42: 132-140 |
| Shavitt S, Torelli CJ, Wong J. (2009) Identity-Based Motivation: Constraints and Opportunities in Consumer Research. Journal of Consumer Psychology : the Official Journal of the Society For Consumer Psychology. 19: 261-266 |