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Yeosun Yoon, Ph.D.

Affiliations: 
2003 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
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"Yeosun Yoon"
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Norbert W. Schwarz grad student 2003 University of Michigan
 (Negative consequences of doing good: The effects of inferred motives underlying corporate social responsibility (CSR).)

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Publications

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Yoon Y, Gürhan-Canli Z, Schwarz N. (2006) The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations Journal of Consumer Psychology. 16: 377-390
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